What Is The Function Of SEO
SEO is short for search engine optimisation or search engine optimizer.
Search engine optimisation is a methodology of strategies, techniques and tactics used to increase the amount of visitors to awebsite by obtaining a high-ranking placement in the search results page of a search engine (SERP).
It is common practice for Internet users to not click through pages and pages of search results, so where a site ranks in a search is essential for directing more traffic toward the site. The higher a website naturally ranks in organic results of a search, the greater the chance that that site will be visited by a user.
SEO helps to ensure that a site is accessible to a search engine and improves the chances that the site will be found by the search engine. SEO services Singapore is typically a set of “white hat” best practices that webmasters and Web content producers follow to help them achieve a better ranking in search engine results.
Five tips for Driving Search Engine Traffic
What is Organic SEO?
Organic SEO (search engine optimisation) is the phrase used to describe processes to obtain a natural placement on organic search engine results pages (SERPs).
Some examples of techniques used for organic SEO include usingkeywords and keyword analysis, backlinking link building to improve link popularity, and writing content relevant for human readers.
What is White Hat SEO?
In search engine optimisation (SEO) terminology, white hat SEO refers to the usage of optimisation strategies, techniques and tactics that focus on a human audience opposed to search engines and completely follows search engine rules and policies.
For example, a website that is optimized for search engines, yet focuses on relevancy and organic ranking is considered to be optimized using White Hat SEO practices. Some examples of White Hat SEO techniques include using keywords and keyword analysis, backlinking, link building to improve link popularity, and writing content for human readers.
White Hat SEO is more frequently used by those who intend to make a long-term investment on their website.
What is Black Hat SEO?
In search engine optimisation (SEO) terminology, black hat SEO refers to the use of aggressive SEO strategies, techniques and tactics that focus only on search engines and not a human audience, and usually does not obey search engines guidelines.
Some examples of black hat SEO techniques include keyword stuffing, invisible text, doorway pages, adding unrelated keywords to the page content or page swapping (changing the webpage entirely after it has been ranked by search engines).
Black hat SEO is more frequently used by those who are looking for a quick financial return on their Web site, rather than a long-term investment on their Web site. Black hat SEO can possibly result in your Web site being banned from a search engine
What is SEO Services?
An SEO service provider utilizes the practice of search engine optimisation to increase the amount of visitors to a Web site by obtaining high-ranking placements in the search results page of search (SERP). Typically, a business will hire a service provider to improve its organic Google search result listings.
SEO services help to ensure that a site is accessible to a search engine and improves the chances that the site will be found and ranked highly by the search engine. Singapore SEO service providers offer a wide range of packages and options for search engine optimisation, ranging from one-time fees for smaller sites to monthly subscriptions for ongoing SEO efforts and support.
SEO might be best for your site if:
1) You are interested in building consistent and long term results, not just for today, but for years in the future
2) You want to work on improving your site’s usability and regularly add content to expand your site
3) You want to maximize the amount of traffic your site can attract for the lowest cost
What is Search Engine Results Page (SERP)?
Short for search engine results page, the Web page that a search engine returns with the results of its search. The major search engines typically display three kinds of listings on their SERPs. Listings that have been indexed by the search engine’s spider, listings that have been indexed into the search engine’s directory by a human, and listings that are paid to be listed by the search engine.
Conclusion
A well-executed SEO campaign serves as a long-term, relatively low-cost traffic source.