YouTube is known as one of the biggest video platforms across the world. With its large consumer base, it has also been regarded to be a platform powered by top search engines.
In recent years, creating video content on YouTube has become a fast-growing trend adopted by many businesses in the area of digital marketing. Hence, to ensure that the business is able to effectively carry out their marketing goals, SEO plays a huge role in this area. In order to join this trend as an individual or as a SEO company in Singapore, it is important to study the ways to execute this form of digital marketing.
Knowing the ways to maximise YouTube videos for digital marketing can let you stand out from the crowd. In this article, the 5 important aspects of using YouTube videos in digital marketing are shared as follows:
- Video Annotations
- Video Thumbnails
- YouTube SEO
- Video Titles
- Human Relationships
1) Video Annotations
This feature for YouTube videos is able to bring about an engaging experience to users. With its interactive function such as call-to-action buttons, it is a great technique to use across social networking platforms such as Twitter. This is due to the fact that video annotations generally come in the form of simple labels as opposed to lengthy words, making it a great way to increase user engagement. An enhanced user engagement can therefore bring about a better relationship between users and your business.
It can also simply be used to create connections to external platforms ranging from websites to other videos. This can be an extremely efficient way to earn inbound links, which can be particularly helpful when your videos are linked to them.
Video annotations also serve as a tool to grab user attention. As compared to YouTube cards or thumbnails, annotations have the ability to appear at any instance of the video. Hence, with this key benefit, users are likely to stay on to view your videos even though the video may appear to be long.
2) Video Thumbnails
Here are some tips on creating the ideal thumbnail for your video:
| S.No | Tips | Explanation |
|---|---|---|
| 1 | Provide high quality pictures. | It is best practice to ensure that the pictures used can be viewed clearly. This is particularly important if appearing in the top ranks for specific phrases such as “SEO consultants Singapore” is your aim. |
| 2 | Picture should be of vertical orientation. | This is to ensure that the video thumbnail will appear in the right format on Google or YouTube. |
| 3 | Ensure that thumbnail and video content correspond with each other. | The chosen thumbnail should reflect the general content of the videos. In this way, users will have a clearer understanding of the expected content when they’re browsing through the search results page. |
| 4 | Use of video thumbnail should be avoided. | The main reason is that it can result in longer waiting time for the thumbnail to show, especially for older internet connection versions. |
3) YouTube SEO
As an essential component of marketing tactics, YouTube SEO is used to enhance the position of videos and channels in the list of generated results based on the searched information. With better video rankings, you will be able to enjoy better traffic flow which can result in a rise in video views.
Search engines from different platforms such as Google and YouTube differ greatly from one another. However, the general consensus of both the platforms’ search engines are that they function as a whole to improve the videos’ overall appearance on YouTube. The specific factors that impacts YouTube SEO are:
- Names of video
- Descriptions
- Tags
- Keyword research
With a relevant list of keywords, your videos can be easily discovered on external search engine platforms such as Google, Yahoo! Etc. This means that users have a high chance of coming across your videos when their search includes the specified keywords.
4) Video Titles
In order to create an ideal way for your videos to appear in search engines, it is crucial to take into consideration the name of the video. While key phrases can be used, the video name should be kept as brief as possible while ensuring that it is able to deliver the actual message of the video content to users. Video names may seem easy to generate but to come up with a name that is able to bring more traffic to your videos, requires time and effort. A great practice will be shortlisting and testing various video names using Google Analytics. This will let you know the best choice of title to use based on the video content that you want to show users.
5) Human Relationships
Apart from it being an online video platform, YouTube is also a social platform that enables users to engage with their preferred companies. Through the creation of interesting content, you will be able to retain your viewers as they connect with you on a more personal level, allowing them to view you as a reliable individual.
There are two main criteria to fulfil when creating interesting video content. First, is to come up with entertaining content that focuses on present affairs. This helps to grow your audience base since it would not be targeted solely based on a particular search. Second, is to enable subtitles for various languages for your videos such that people with different language backgrounds can understand your video content.
Conclusion
All in all, the above are some general ways you can adopt to maximise the quality of your YouTube videos in digital marketing. However, to find the best way to incorporate YouTube videos that best suit your digital marketing needs, it is best to always book an appointment with search engine optimisation consultants. Alternatively, you may also feel free to drop an inquiry. As an SEO company Singapore, we provide relevant SEO services that can help you boost your digital marketing efforts to help you reach out to more consumers.