Black Hat & White Hat SEO Services

In this digital world, who hasn’t heard about search engine optimisation (SEO)? Chances are, if your business has a website, you have probably received different offers to optimize the page to generate traffic. Basically, freshly made websites can highly benefit from different types of SEO services. An SEO technique is meant to inform various search engines about your website and what particular keywords to rank the site for. Optimizing a website is critical considering that most visitors use search engines, such as Google, to search for information.

SEO services in Singapore help website rank

 

How SEO Helps Websites

Performing SEO for a website is an ideal avenue to improve its ranking in different search engine results, which in turn, helps people find your site and drive traffic. When your website receives an incredible amount of traffic, this traffic can be converted into sales and eventually profit for the business. However, the result of SEO doesn’t happen overnight. If it does, the SEO company you hired might have employed Black Hat SEO practices, which are risky.

Types Of SEO

Black Hat SEO

Black Hat SEO offers quick and fast results, surely, your website can get a remarkable ranking in no time. However, all those SEO practices under Black Hat violate the search engine rules and regulations, which means they are designed to deceive the search engines. Such strategies are employed to acquire a high page ranking in an unscrupulous method. There are different techniques in Black Hat, such as spamming, keyword stuffing, hidden/invisible text, and others. Never settle for these techniques to avoid hurting your ranking.

White Hat SEO

In contrast to the Black Hat SEO, the White Hat SEO refers to those techniques that comply with the standards and rules of search engines. It employs ethical practices to rank your website and doesn’t carry any risk. There are several SEO services Singapore under the White Hat SEO that are categorized in two groups.

  • On-Page SEO

On-page SEO requires the SEO company to work on the website itself and carry out various techniques to achieve the best ranking. If these practices are successfully performed, the search engines will find it easier to index your website. One of the on-page strategies is content optimisation wherein the site’s home page or a particular website page will be reviewed and improved to make it attractive to search engines. Often, this involves adding title tags and meta tags.

On page SEO is one type of SEO services

 

Another on-page SEO technique is interlinking the pages on your site. In this process, various pages on your website will be linked together. Adding a site map on the website can likewise help Google bot crawl and index your content.

  • Off-Page SEO

Off-page SEO is a process that requires you to create backlinks on another site redirecting to yours. One of its techniques is through commenting on different forums with your signature, but these forums should be related to your niche. Blog commenting is quite similar to forum commenting, however, your comments must include a link to your website. Perhaps the widely used off-page practice is guest posting/blogging, which was under fire a few years ago when Matt Cutts from the Google team claimed that this technique is already dead. Despite the issue, a high-quality guest post is seen to be effective in helping a website rank. Other off-page practices are directory submission and social bookmarking.

SEO helps you get found on search engines

 

Indeed, SEO provides an effective search presence when implemented properly which can lead to a considerable increase in leads, sales, and profitability.