The ‘i’ in iClick Media symbolises the end user searching for products or services on the Internet. The ‘Circle’ encompassing the ‘i’ also metaphorically resembles an ‘eye’ looking at advertisement impressions. The boxing up of the ‘eye’ looks like a monitor screen which is in-tune with users looking at a computer screen keying in information that he or she is searching for. The white and light blue color used in the logo represents honesty, integrity and also technology innovation to bring better performance and better top line revenue for our clients.