6 Do-It-Yourself SEO in 2020
With so many resources online that we can utilise, it is very easy to figure out how to develop our own website and carry out its SEO. Depending on your budget and focus of your business, you may decide to outsource with a SEO Consultant to provide you with SEO services. There are so many options in which you are able to set up your company website and taking it into your own hands is a lot easier than ever before. There are online certifications to train in the areas of digital marketing and many SEO platforms online to support you. Some of which are, SEO blogs, SEO communities where you can find a lot of useful information. Here are 6 of our SEO tipsif you are a business owner handling your own website or here to learn more about digital marketing!
1. Master Keyword Research
There are several services platform online that you can use to analyse the market and its behaviour to help you identify popular keywords. Depending on your budget for marketing expenses, you can opt for free services such as Google Keyword Planner or Ubersuggest. Or for paid versions – SEMrush and Wordtracker are some alternatives.
It is good advice which many SEO agencies in Singapore will do before designing and structuring a website, is to know its competition. It is always the case in which there is bound to be some do’s and don’ts which you can find from an existing site.
In the online community where competition is strong, it is best to benchmark yourself to know what else is out there that consumers are already getting. It can be exciting videos to watch, interesting blog posts, frequent interaction through subscription channels or chatbots. As a newcomer, you have the advantage to figure out what type of content is doing well, what channels are most popular etc. to utilise as part of your SEO campaign.
3. Plan and Optimize your Site
This section of SEO is a little more technical and may require a web designer and/or SEO company to help you put the findings from your research together. The first step to adding your findings to your site, is making clear a list of keywords and reminding yourself of what your customers like. From here, you can then position your keywords in the number of pages that you have available on your website.
When it comes to content that you want to upload, make sure that too is optimised. Use of long keywords in blog posts or FAQ pages, optimise images, position keywords on your pages that will address any customer queries most effectively. Another major SEO tool to improve your rankings and overall performance of your website is making it mobile optimised. This may be a job for a SEO company to do.
4. Produce Regular Content
With any form of online presence, whether a website, social media or blog, you need to post regularly in order to keep your customers drawn to your product/service. Tailoring your posting schedule to when your customers will most likely see and would like to see new content is important to stay relevant in their radar. For example, a long and informative article may be best broadcasted and shared after dinner at 7pm. If you were to broadcast it in the morning at 9am, the targeted audience may be too busy in his/her own to really spend time reading your long content.
So often, businesses get lazy and see their rankings drop as well as customer engagement. We must stick our hand our first, in order for customers to know we still care to serve them whilst at the same time generating more traffic, exposure and awareness of our business on the web.
To build your presence on social media gives you a wider platform to share your content. Using all forms of social media such as Twitter, Facebook, LinkedIn, TikTok will create a larger audience and hence improve your visibility on the web. In the long run, this will help to improve the SEO of your website as your content reaches more people, they may value your content to blog about it and link it to your website.
6. Understand Google Analytics
With all your effort now that you put into SEO services for your website, it is time to measure its success. Just like in a business that uses financial reporting to measure the productivity and output of a business, Google Analytics is used to do the same for your website and the work you have put into it. There are multiple reports in Google Analytics which you can easily have a basic understanding of, by clicking on Sales, Organic Search, Acquisition tabs to analyse the performance of your SEO efforts.